About Us
We are RaincheckEarth Co.—the makers of Cherrapunji Eastern Craft Gin.Born in the northeast of India in Cherrapunji, India. Our offering is the east’s only craft gin made with purified rainwater & native botanicals.
The sister towns of Cherrapunji and Mawsynram India, receive more than 22,000 mm of rain every year -making them the rainiest places on earth. Yet, they face adverse scarcity of water during dry months.
Our inspiration to turn rain and native botanicals into a gin comes from rain & also the lack of it in the rainiest place on earth.
We have taken a wilful stance on making alcoholic beverages responsibly and sustainably, by using rainwater in our product, bringing the sublime taste of our rain to the world.
Meet the Founder
Mayukh Hazarika
For Mayukh Hazarika, this journey began with a simple question – why hasn't the world tasted the soul of the Northeast?
Born and raised in Shillong, shaped by the rain and rhythms of Meghalaya, Mayukh went on to build a successful career with some of India's top consumer brands. An IIM Indore graduate with a sharp marketing mind and a deeper sense of place, he eventually found himself drawn back home not just by nostalgia, but by a purpose.
He returned to create something the region had never seen before – a gin that captures the spirit of Cherrapunji. Crafted from harvested rainwater, distilled with native botanicals, and housed in a sustainable steel bottle, Cherrapunji Gin is a story of identity and quiet rebellion – a story that goes back to make something that can finally go forward.